Market Overview
With exponential growth, the e-commerce market is expected to reach US$350 billion by 2030 * Source: Statista, 2023
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Population: 1.4 B *
India is culturally diverse with untapped opportunity.
* Source: Worldometers 2023.
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eCommerce: 181.9 B *
Recently, India has become the eighth-largest eCommerce market globally*.
* Source: business-standard, 2024
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Internet users: 52.4% *
The internet penetration rate in India has grown rapidly, increasing from just about four percent in 2007 to over half of the population*.
* Source: financialexpress, 2024
Gain insight into India's most relevant payment methods
- 56% UPI
- 18% Internationally-enabled credit card
- 7% Domestic only credit card
- 7% Billeteras electrónicas
- 4% Buy now pay later (BNPL)
- 4% Cash on delivery
- 2% Debit cards
- 2% Others
Most commonly used options
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NET Banking
Bank Transfers -
Paytm
Wallets -
UPI
Unified payment Interface (UPI) -
PhonePe
Wallets -
MobiKwik
Wallets -
OLA Money
Wallets -
Airtel
Wallets -
Jio
Wallets -
Freecharge
Wallets
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Credit and debit cards
Play like a local by offering traditional payment methods.
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Bank Transfers
Learn moreCount on a wide variety of options to drive conversion.
- Net Banking
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Unified payment service (UPI)
Learn more