Market Overview
With a young audience driving digital transformation, the eCommerce market users in Egypt are expected to reach 84 million by 2027* * Source: Statista, 2023
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Population: 118.3M *
Credit card coverage in Egypt is extremely low, with only around 3% of the population holding cards*
* Source: Worldometers 2023.
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eCommerce: 5.18B *
In 2027, the revenue of the eCommerce market is projected to exceed US$11 billion*
* Source: Statista, 2022 & Statista, 2023
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eShoppers: 30M *
over 38% of the population purchases something online every week*
* Source: PCMI. 2023.
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Internet users: 72.2% *
Almost 60% of eCommerce users in Egypt are under 34*
* Source: Datareportal, beginning of 2023
Gain insight into Egypt's most relevant payment methods
- 40% Cash on delivery
- 24% Fawry
- 15% Internationally-enabled credit card
- 8% eWallet
- 7% Buy Now Pay Later
- 2% Domestic only credit card
- 4% Others
Most commonly used options
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Fawry
Omnichannel -
meeza
Credit and debit cards -
OPay
Omnichannel -
Paymob
Omnichannel -
Masary
Cash-based payments
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Credit and debit cards
Play like a local by offering traditional payment methods.
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Wallets
Learn moreTackle all audiences.
- Meeza network
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Cash-based payments
Learn more -
Buy Now, Pay later